by Randy Place
How to design business cards? First, you need to understand that a business card is a marketing tool, not just a card to hand out. You can make your business or job-hunting card a strong marketing tool by designing a two-sided card. That’s the most effective business card for both job hunters and small business owners.
Because the front of your card contains basic information like your name, logo, phone number, e-mail, and website, recipients might not be clear about your offer.
So you can explain that on the back of your business card. Examples would be your logo, mission statement, or one line pithy advertising copy when you’re a small business. For job-hunters, list several one-line bullets that relate to your most outstanding achievements
It’s unwise to put all of this information on the front of your card. You would have to make the font so small, your reader would need to use a magnifying glass to read the text. But when you put some of that info on the back, your card will look better with plenty of white space surrounding the information.
Business cards are descendants of the old fashioned calling card had a person’s name embossed on the front. Period. A calling card’s purpose was to introduce oneself. The purpose of today’s business cards is to both introduce and market yourself.
That’s why I said at the beginning of this article that your business or job-finding card needs to be a marketing tool in order for you to stand out. You need to consider a business card as advertising space. That spaced is maximized by using both sides. that space by using both sides.
