by Randy Place
When job-hunting clients ask if they should have business cards for their job finding campaigns, I tell hem it’s a great idea. Because when you hand out a business card as a self-marketing tool, it’s most impressive. Few job candidates take the initiative to do so.
So the next few posts on Your Career Services will share reasons why business cards are of value to a job candidate and how to design them.
Benefits of business cards for your job campaign
•Business cards not only give prospective employers your contact information, they also briefly highlight the kind of job you’re targeting, along with the skills you offer. That’s how job-finding business cards differ from regular calling cards.
•Job hunting business cards are easy to carry for discretely handing them out when presenting a resume would be inappropriate or inconvenient for the recipient. Examples of opportunities to present your business card include social gatherings, networking meetings, professional association meetings, and even after interviews.
•Job hunting business cards are also mini resumes with your name and contact information on one side; a few bullet points that highlight your skills or specialties on he other.
How to design a business card for your job finding campaign
As mentioned in the preceding paragraph, the front of your business card displays your name, phone number, and e-mail address. The home address is optional. Under your name, show your business, function, specialty or industry. Example:
Thomas Jones
Financial Sales
The flip side of your card contains a few bulleted facts about yourself, similar to the short bulleted points on your resume.
When you can afford it, have cards printed professionally. If not, there are inexpensive business card forms you can print from your computer. Just make sure they’re neatly printed and cut apart.
To design business cards, letters, and resumes comes under the marketing part of your job campaign. It’s all part of your professional role in a job search, the title of a previous post on Your Career Service that I invite you to read.
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